I’ve spent over a decade in Arts & Entertainment, stretching from the freshmen class of YouTube content creators to the explosion of Immersive. With experience on both sides of the talent and management spectrum, both digital and IRL, I find my role on most projects to be translator between creator and brand.

My teams’ work has reached tens of millions of consumers, with a diverse array of programming for audiences of one or 100,000. I’ve led marketing and production on digital asset campaigns generating millions of dollars, and have been trusted to build innovative, in-person art installations for iconic brands and artists. My background in Art History has been a valuable resource in building large-scale projects within the exploding Experiential industry.

• Custom Sneaker Designer, Influencer

• Debut talent in YouTube’s first ever Partner Program

• Built business in brand new industry
– Signed to Multi-Channel Network (AwesomenessTV)

• 3 viral video campaigns
– Millions of views

• Negotiated major brand deals at 18 years old
– e.g. Brisk; Star Wars; Virgin

• Art History BA

• Focus in Contemporary Art

• Secondary focus in Film History

• Marketing Assistant

• Led Marketing on worldwide product launch of DA Muro

• Started, directed, and wrote for DeviantArt’s Tumblr account

• Partnerships & Programming Lead Producer

• Launched and produced campaigns resulting in over $3MIL in partnership revenue
– Accolades include: “Highest Grossing App on iOS,” Apple, Nov. 2021

• Built market comparable research analytic strategy for inaugural IDS conference

• Designed and developed original partnerships and talent relation programs

• Identified and acquired “dream list” sponsors via strategic outreach
– e.g. Wacom, Sony Animation, VeVe, SuperRare, Monster Energy

• Developed variety of of new creative direction and systems

– e.g. Branding redesigns; Panel programs and summits, branded after party events, integrated audience touchpoints

• Created and strategized the world’s first web3 program at a major art fair

• Partnerships Director, Talent Relations

• Developed new sponsorship and partnership strategies for art fairs, design conventions, and festivals

• Signed and managed multiple new accounts

– Creative talent and businesses/sponsorship

• Developed innovative marketing campaigns and pitched media

– Featured in every major Arts & Culture media outlet

• Produced digital and physical installations and events

• Created new verticals for web3 partnerships and NFT development

• Co-Founder, Director

• Created international brand from scratch

• Built company, hired and managed multiple teams

• Launched a variety of original IPs and oversaw their talent relations, visual branding, and outreach direction

• Increased online reach 400,000%

• Doubled and tripled profits year over year, created various verticals

• Produced 100+ live events, directed arts and live event programming

• Creative directed and produced Night on Broadway Festival for City of LA
– Over 100,000 attendees