OVERVIEW

LA Art Show is bringing the Art World back to the West Coast with its 26th annual art fair. We invite select partners to join us at one of the most diverse, inclusive, and blue chip events in the arts as excited guests safely flood Los Angeles this July.

Please scroll down to peruse the happenings and collaboration opportunities, or select a page on the right to begin.

LOCATION
LA Convention Center | West Hall
1201 South Figueroa St. Los Angeles, CA 90015

OPENING NIGHT PREMIERE PARTY
Thursday, July 29, 2021

VIP Red Card Special Collectors’ Preview
6:00pm – 7:00pm (followed by Premiere Party)

Opening Night Ticket
$250 | 7:00pm – 11:00pm

GENERAL SHOW HOURS/TICKETS

SPECIAL VIP RED CARD SHOW HOURS
Friday, July 30 – Sunday, August 1, 2021 10:00am – 12:00pm

GENERAL ADMISSION, ONE DAY TICKET $30

• Friday, July 30, 2021
  12:00pm – 8:00pm
  

• Saturday, July 31, 2021
  12:00pm – 8:00pm
  

• Sunday, August 1, 2021
  12:00pm – 8:00pm

Click the image for an expansive list of DIVERSEartLA programming.

Capitalizing on the city’s position on the Pacific Rim, DIVERSEartLA is a special programming section devoted to nurturing the creative energy of international collectors, artists, curators, museums and non-profits by connecting them directly with audiences in Los Angeles. The LA Art Show donates 50,000 square feet of exhibition space to participating organizations each year as our civic engagement, and the featured work is not for sale. Overall curation by Marisa Caichiolo with individual curators from institutions around the world.

The largest section of programming at the LA Art Show, Modern + Contemporary exhibits the vast spectrum of contemporary painting, illustration, sculpture and more from galleries in Los Angeles, the Pacific Rim, and over 18 countries around the world.

Expanding beyond the confines of booth spaces, Featured Exhibitions create immersive experiences to engage audiences through thought-provoking artworks, performances and other exhibitions offered by participating galleries, highlighting works that will be talked about for years to come.

For the first time in our history, we featured a new pavilion dedicated to European galleries in 2020. The all-new European Pavilion showcased curated exhibits highlighting various movements and stylistic developments.

Honoring the voices and movements that came before, ROOTS is a dedicated exhibition space for galleries that showcase historical works and contemporary artists following in those traditions.

Ink is as synonymous with painting in the East as oil is with painting in the West. From traditional and historical, to contemporary, to avant-garde, seven galleries offer us an opportunity to appreciate the rich spectrum of ink painting styles.

Beginning in 2016, Dialogs LA is an ongoing slate of talks and panels discussions led by esteemed international curators, artists, designers, collectors, and art influencers to stimulate conversations on relevant trends and issues affecting the contemporary art world.

Hailing from around the world, the exhibitors in Project Space showcase a broad array of ideas and talents in the form of solo exhibitions, presented by participating galleries.

Works on Paper is a dedicated exhibition space for showcasing photographs and other works not on traditional canvas.

OPENING NIGHT PREMIERE PARTY
(1 of 3 remaining)

More than 6800 art enthusiasts attended our 2020 Opening Night Premiere, which included an early preview of the exhibits, live music and performance art, exquisite beverages and hors d’oeuvres from over 30 of Los Angeles’ finest restaurants and spirits companies. Numerous celebrity guest appearances, an exclusive VIP Red Card pre-opening event for prominent collectors, acclaimed performance pieces, and strong gallery sales blended together to create an exquisite evening of art and philanthropy.

We remain inspired by the work of St. Jude Children’s Research Hospital® and are honored to once again partner with them as our benefiting charity in 2020. A portion of ticket proceeds from our Opening Night Premiere supported the lifesaving mission of St. Jude: Finding cures. Saving children.®

Funds raised on Opening Night help ensure that no family ever receives a bill from St. Jude for treatment, travel, housing, and food. Our partnership with St. Jude and the show’s Opening Night has spanned the last 7 years, and in 2020 we raised nearly $80,000 together.

The LA Art Show was proud to have the support of Sofia Vergara as our Official Host for this year’s Opening Night Premiere, extending the tradition of prominent entertainment industry icons supporting St. Jude and the LA Art Show.

2021 Host TBA.

RED CARPET A.R. HEADDRESS
(1 OF 2 REMAINING)

2020 was the year that virtual fashion, makeup, and headwear exploded into the Arts. Face filters are familiar and prevalent, and a new field of art has emerged. Join us in transforming the red carpet or other area into a simple but mind-blowing activation with one of the genre’s foremost talents: Ines Alpha.

LA Art Show has teamed up with strategic partners EyeJack AR, Superchief, and Ines Alpha to create an instant-gratification red carpet activation, presented by your brand. Here’s how:

• Redesign the classic red carpet step-and-repeat using your logo and QR codes

• When guests aim smartphones for the requisite red carpet flick, a prompt is activated

• The branded push notification sends guests to an augmented camera app that looks just like their phone’s native app

• Augmented headdress artworks emerge as face filters from their selfies and pictures with celebrities, created by the coveted Ines Alpha

• Animated GIFs, still shots, and videos can be shared directly from the red carpet, branded as “made possible by” your company

IMMERSIVE NFT GALLERY
(1 available)

NFTs have made all of the headlines lately, and LA Art Show will be one of the first major art fairs to present an immersive viewing experience for digital works for sale via NFT marketplaces.

What’s more, local Architectural Scale Video Art screen manufacturer and curator StandardVision has become one of the premiere NFT display companies worldwide. LA Art Show plans to make a huge West Coast splash for 2021 with some major headlines. Please ask about them.

LA LIVE! VIDEO ART DISPLAY
(1 available)

The LA Art Show’s position within LA Live! is an iconic, and the massive screens on view during every Lakers game define that iconography.

Fair friends StandardVision have curated many such screens around LA, taking over buildings reaching thousands of feet into the sky with beautiful works of art. Ask us about presenting work in one of the most overwhelming methods possible, and adding a skyline art walk to the fair’s programming.

BEEPLE SCULPTURE
(1 available)

$69MIL at Christie’s. Top 3 most valuable living artists. Beeple has steadily exploded as a generation-defining talent, and his next work has a large physical component.

Ask us about how to help us present a site-specific, large scale installation with an NFT component from the larger-than-life digital artist.

TITLE PARTNER: VIP AFTERPARTY
(3 AVAILABLE)

The LA Art Show VIP Program was conceived to provide our inner circle of patrons, donors and avid collectors a highly personalized art show experience. It also represents one of the pillars of our multi-pronged effort to support our exhibitors and partners through outreach initiatives to their top collectors and clients.

VIP Red Card members look forward to a host of exclusive perks, and enjoy greater opportunity and access to engage with gallery owners, artists, and museum leaders at the forefront of contemporary art.

Membership is primarily open to museum directors, curators, gallery owners and collectors. Membership privileges include:

• Access to our password-protected VIP website

• Invitation to VIP Red Card Special Collectors’ Preview

• Opening Night Premiere Party complimentary admission

• First look privilege and opportunity to view and purchase art before the general public

• Invitation to parties and events reserved for VIPs

• Access to VIP Lounge during regular show days and hours

• Unlimited admission to the LA Art Show during regular show days and hours

LOVE EXTREMIST RADIO LOBBY
(3 AVAILABLE)

Hosted in a series of live on Clubhouse and recorded interviews with celebrities, Love Extremist is a conscious look at the art world for LA Art Show attendees and worldwide fans. Join us in presenting these conversations with figureheads of the art industry.

Ethan was approached to start a podcast focused on exploring how different people define and act with love. With that, Love Extremist Radio was born.

The show is a 45-60 minute one-on-one interview format with a diverse range of individuals engaging in conversations about self-love, inter-relational love and communal love.

Season One focused on exploring a wide range of definitions for Love while Season Two has been informed by those learnings with a bit more focus on issues of activism, extremism, justice, identity, health and how love can be taken more seriously in our culture. Season Three is a series of live taped episodes on Clubhouse with audience engagement and multiple voices contributing to the conversations.

Find the latest episode on iTunes here.

FESTIVAL RECAP PARTNER
(3 AVAILABLE)

LA Art Show produces short films about art projects and galleries, as well as recaps from the show floor, shared to millions of viewers. The films function as promotional material across the fair and the galleries’ social media, and serve as travel vlog, behind-the-scenes content to play in video installations promoting involved partners.

Established videographer Birdman captures all of the excitement with quickly-edited videos that capitalize on the moment and the millions of eyes on LA during the fair. Clever partners to be highlighted in this far-reaching campaign will organically fit within:

• 5 Billion Media Impressions

• 2 Million Web Hits

• 90,000 Addresses within E-Mail Database

• 250,000 LA Art Show Site Hits

• 375,000 Total Branded Emails Distributed

VIP LOUNGE + SCULPTURE GARDEN
(NEW! 10 AVAIL. + TiTLE PARTNER)

For the first time in years, the LA Art Show VIP Lounge is available for partner presentation. As Citibank has moved into an Official Stage Partner role, the VIP Lounge has the opportunity for a new and exciting direction, and 2021 may be the only year to lock in this placement.

In addition, the VIP Lounge will be moving outside, into the location where the 2021 GRAMMY’S were hosted, featuring a large-scale sculpture garden. Artists may be sponsored to present works in this area, enabled by the brands bringing their work back into the spotlight. Past installation talent includes:

• Risk Rock

• Bunnie Reiss

• Dosshaus

INVITES, TICKETS, BROCHURES
(3 of 10 REMAINING)

Over 70K distributed to art fans, collectors, and donors.

Digital material distribution includes:

• Over 10,000 Gala Invitations for top collectors, celebrities, and major donors in 2020

• Branding on all tickets for the LA Art Show; over 55,000 distributed

• Over 6,000 Catalogs printed featuring Official Sponsors in 2020

ON-SITE SIGNAGE + AR MAP
(3 of 10 REMAINING)

In addition to the printed maps, programs, and other materials for our tens of thousands of guests, LA Art Show is presenting a world-first Augmented Reality layer to the art fair with partner EyeJack AR.

Ask us how to transform 250K+ SQ FT into a branding opportunity.

TITLE PARTNER: DIVERSEARTLA
(1 AVAILABLE)

DIVERSEartLA includes special exhibitions, tours, installations and performance established with the city’s major art institutions, LACMA, MOLAA, The Broad, UCLA Chicano Studies Research Center, Arte Al Límite, The Los Angeles Art Association, Art AMA | Art Museum Of The Americas, Danubiana Museum Bratislava, Japanese American National Museum, and more.

Worldwide and LA-based influence includes:

• Expansion of DIVERSEartLA to further our international commitment to bring leading exhibitions to the show such as Viktor Freso (presented by Danubiana Museum Bratislava)

• Special outreach to the celebrity collector community through agents and managers offering complimentary Opening Night Gala tickets.

• Broad outreach to the Asian, Hispanic, and LGBT+ collector communities through interactions and partnerships with express organizations

• Cooperation with ASID to facilitate more engagement with the design community
  Dialogs LA grants insider perspectives by presenting a series of talks and panel discussions featuring artists, collectors, museum directors, curators and internationally renowned art and cultural thought leaders.

• Established VIP Program that offers attendees an elevated show experience with perks and benefits which include VIP After Parties, tours, concierge services and more.

• VIP Red Card Special Collectors’ Preview offered for vetted collectors, gallery clients and VIPs prior to show opening.

• Engagement and cooperation with more than 90 Consulate Generals from around the globe comprising the Los Angeles Consular Corps.

• PRINT ADVERTISING:
  International, National, and Local, in the LA Times (Full page), ArtForum (Full page), The Art Newspaper (6 x insertion Full pages), Gallery (China, Full page), BASIC (Full Page)

• ART LEADER PARTNERSHIPS:
  Artsy, Artnet, ArtNews, ArtPrice

• NEW YORK TIMES INSERT:
  Brochure Insert, LA Circulation 58k

• NATIONAL TV:
  HERE TV ~ 60 Million Cable Homes

• LOCAL TV:
  CBS, KCET & PBS SoCal

• LOCAL RADIO:
  KCRW & KPCC, KLOS

• BANNER AD CAMPAIGN:
  Extensive Banner Ad Campaign: LA Times Online, ArtFacts, ArtPrice,

  WideWalls, Fabrik, ArtNet, PBS, KCET, HERE TV, and including all Media Partners with combined impressions of 30MM+

• 5 Million Social Media Impressions:
  Facebook, Instagram, Twitter & Snapchat

• PROGRAMMATIC ADVERTISING:
  MJA Geo-Targeted campaign serving 1,630,873 impressions

• LA Art Show inclusion within Palm Beach Show Group national marketing outreach year- round to 100’s of 1000’s

• Over 10,000 Gala Invitations for top collectors, celebrities, and major donors • 60,000 “Save-the-Date” promotions & newsletters

• 100,000 two-fold full-color brochures distributed nationally and internationally • 30 + Email blasts reaching hundreds of thousands of interested recipients

• Over 30MIL in media impressions provided by LA Art Show 2019 media partners

INCLUDED WITH YOUR PARTNERSHIP

• Marketing + Editorial Support:
  Brand partner inclusion in LA Art Show paid digital advertising campaign, company and artist social media, and select artist’s social media

• Press + Tastemaker Outreach:
  Inclusion within official LA Art Show press release, media + social media ad buying via publicist, optional product seeding into artist + gallery fine art network (Est. 4MIL+ Reach)

• Partnership Support; KPI + OKR Management:
  Coordinated Key Performance Indicator and Objectives & Key Results delivery with dedicated partnership manager