THINK TANK PRESENTS:
TREETOPS TRAVEL
Treetops Travel Agency is revolutionizing short-term rentals, transforming ordinary accommodations into extraordinary adventures.
Blending elements of an escape room and an art museum, Treetops pioneers a new era in experiential accommodation. With 15 meticulously chosen properties brimming with explorative puzzles, each stay transcends traditional accommodation. Guests find an unforgettable journey of intrigue, and a compelling story that entices them to continually unfold the narrative at every property.
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What is it?
Each Treetops location presents a unique and interactive quandary revolving around the house's resident – a member of an eccentric family bestowed with the power to traverse time and dimensions. Unraveling these narratives will reveal hidden rooms and bread crumbs about the family's larger, overarching story.
How does it work?
With each house’s unique decor, genre, and mystery, guests can traverse the Treetops universe in any order for fresh adventures and new family puzzle pieces. All framed within an overly comfortable short-term rental, with plenty of cultured, extracurricular activities to explore the city.
Why now?
Treetops thrives in today’s experience-hungry market, pioneering an inventive blend of accommodation and adventure. Our team, deeply connected to influential immersive design companies, is uniquely positioned to bring this one-of-a-kind offering to a flourishing market.
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Think Tank Presents (est. 2010) is an award-winning production company with a focus in Immersive Art & Design.Our goal is for audiences to stumble upon meaningful — not mindless — entertainment, and Vice Magazine called us one of America’s “Top 25 Most Instagrammable” arts companies. We build Molotov cocktail vending machines for Melrose tourists, skate parks in galleries, coffee shops made out of coffee byproducts, and AR art books. Find recap videos of various projects at our online gallery.
MAYBE CHANGE TAGLINE TO WHAT HAPPENS IN THE TREETOPS OR SUMM
Artbnb isn't your ordinary short-term rental. Upon arrival, guests are welcomed into an elegantly designed, theme-infused home. A seemingly ordinary treasure chest tucked away in a surprising corner is the first hint of the immersive adventure to come.
The real twist unfolds when guests unlock the chest and receive a message from Carmen, a teenage girl linked to a family at the heart of the unfolding mystery. Through her note, guests are drawn into the captivating history of the resident family and the mystery surrounding their home. Puzzles, clues, and story elements are intricately woven into the decor, inviting guests to become part of the narrative.
With no pressure of a ticking clock, guests can unravel the story at their leisure. If they get stuck, friendly nudges are at hand. And the excitement doesn't stop with the final reveal - upon solving the mystery, guests unlock a secret space specific to each Artbnb location, adding another layer to the grand family mystery.
Moreover, Artbnb provides guests with a special online portal. This platform tracks their progress, allows them to revisit key moments from their stay, and helps them choose the next chapter to explore in their Artbnb adventure..
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From the moment guests book an Artbnb property, they embark on a thrilling journey. A stay in an Artbnb property is not merely a rental but a chapter in a sprawling, interconnected narrative.
Upon arrival, guests are not just entering a place to rest, but a whole world waiting to be explored. Their curiosity piqued, clues scattered throughout the property draw them into a captivating tale surrounding one of Carmen's family members. Each solved mystery uncovers another layer of intrigue, adding depth to the family's story.
The resolution of one house's mystery is merely the first step. Guests soon realize that their adventure isn’t confined to a single house. Instead, it spans across many themed houses, each with its unique story.
An online Alternative Reality Game (ARG) augments this experience. It helps guests track their progress, learn about available properties, and teases upcoming locations. This continuous and compelling cycle of discovery, exploration, and resolution encourages guests to return and explore further.
Each Artbnb stay becomes more than a vacation; it's a stepping stone into a wider universe, an ongoing narrative journey that keeps guests returning. Every completed chapter reveals more about Carmen's family and the overarching mystery. Each new location, each different theme, presents guests with a new chapter, a new adventure, and another piece of the larger story.
Sample audio of AI voice of Carmen teasing the whole story, in the format of a movie trailer.
After stumbling upon a vibrant listing on a short-term rental site, first-time Treetops guests are subtly cued at various touchpoints that the well-equipped home has a deeper story hidden within its walls. The description and theme of each house hints at more than just a place to stay; it suggests a story set to slowly unfold. This initial sense of mystery sparks curiosity and invites guests to explore the narrative that underpins each unique property.
Here’s how a typical first-time guest’s experience would go:
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Upon entering a 365-Days-of-Xmas-themed Airbnb, our guests – a family on Summer vacation – are filled with wonder. It isn't just a house; it's a holiday extravaganza, making their trip truly memorable. They excitedly explore the house, creating Instagram stories as their kids run from the Nutcracker Suite to the Xmas Arcade basement and jump onto the Naughty Elves bunkbeds.
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While exploring the kitchen, one of the children stumbles upon a mysterious, glowing treasure chest in a drawer.
"Mom, what's this?" she asks, her eyes widening with curiosity. As the family gathers around, they can't help but be drawn into an alluring mystery. Little do they know that their getaway is about to turn into an unforgettable adventure.
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Upon opening the chest, they find an audio message from a girl named Carmen. She explains how her family has mysteriously disappeared from the house. Carmen needs their help to unravel the home's secrets and uncover what happened to her family. The tone conveys excitement and mystery, and the family is thrilled to figure out what’s going on.
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Carmen's guidance leads them through a series of puzzles and clues, all cleverly integrated into the house's Xmas theme and decor. The house becomes an interactive playground, brimming with hidden nooks and interactive elements that control the house's special effects. This goes beyond a simple escape room experience – it's a tale of discovery and whimsy where every solved puzzle furthers the story.
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As the family solves the puzzles, Carmen's audio logs provide step-by-step updates and offer more details about her lost family. Near the end of the experience, removing the wood from the fireplace reveals a hidden safe nestled within, containing a set of remote controls. The suspense builds, but the mood remains light-hearted and fun-filled.
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To their surprise, the remotes interact with a prominently displayed North Pole diorama in the house – what was formerly part of the decoration now paves the way to the mystery's climax. Upon solving the final puzzle, the story of Carmen's family is uncovered, revealing what happened to them, and saving Christmas in the process. A sense of accomplishment fills the room, but the real surprise awaits: a key to a secret room hidden inside the house.
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Unlocking the secret room unveils an awe-inspiring art installation: an infinity room filled with disco-ball Xmas Trees. This room offers endless opportunities for the perfect Instagram shot, but there's more, including a computer monitor with a game leaderboard and an invitation to Carmen's private logs. Here, guests learn about Carmen's mission to locate and restore her family, lost across all of the universes, and are invited to join her ongoing quest through the Artbnb website.
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Venturing into the Artbnb website, our guests discover a whole new realm. With easter eggs aplenty and hidden secrets to uncover, they realize there are 14 other houses, each sharing a common theme of secret missions and hidden spaces. The website tracks their journey, archiving audio logs and unlocked content. This new discovery teases the expansive network of Artbnb houses and the overarching narrative that binds them together. The adventure, it seems, is far from over...
TO BE CONTINUED…
Artbnb offers a universe of adventures that can be entered from any point. Each house is a unique starting place – its own distinct mystery with a beginning, middle, and end – that contributes to the larger enigma of Carmen's family. The beauty of the Artbnb narrative puzzle lies in its flexibility. Each chapter can be tackled in any order; there's no right place to start.
Each house provides a fulfilling standalone experience, a mini-mystery that leaves guests satisfied. Yet, the more properties guests visit, the more pieces of the larger puzzle they gather, gradually piecing together the grand mystery. This allows for an ever-evolving, ever-expanding narrative where each stay is not just an end but a “to be continued” in the broader Artbnb story.
A SLOWLY UNWINDING MYSTERY
At the heart of Artbnb's immersive experience is the story’s protagonist, Carmen. This vibrant teenager serves as the guide for guests, but she needs their help. Carmen and her entire family have become unstuck in time and space, stranded in a void. Despite her predicament, Carmen is able to communicate through limited means, by “hacking” various technologies both analog and digital from across the universes.
As guests explore each property, they grow familiar with one branch of Carmen's family tree. With each house's mystery solved, they obtain a clue to the greater enigma: what really happened to Carmen's family, and can they help restore them?
Each Artbnb property provides a unique, non-linear chapter in this unfolding mystery, waving together the rich tapestry of Carmen’s family history, to be completed in any order with themes as diverse as an Xmas wonderland, 1950s nostalgia, a pirate's cove, and a whimsical carnival:
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THE VALUE OF GAMIFICATION
Gamification, a proven strategy for bolstering customer engagement and enhancing user experience, has fostered business growth across a variety of consumer-oriented industries. Incorporating immersive and interactive elements does more than captivate customers; it builds a robust emotional connection to the brand, encourages loyalty and repeat business, and fosters evangelism.
Artbnb embraces this approach wholeheartedly, integrating narrative and puzzle-driven experiences into each of its unique rental properties. This innovative framework not only adds an experiential layer that typical vacation rentals lack, but also transforms each stay into an extraordinary adventure.
Every Artbnb location offers a standalone experience that contributes to a larger, interconnected narrative, enticing guests to continue their exploration throughout Artbnb's diverse portfolio. Combining visually striking spaces, intriguing characters, and unexpected discoveries, each Artbnb house creates an engaging cycle of discovery and satisfaction. It's akin to resisting the allure of a captivating book after just one chapter - nearly an impossible task.
This compelling mix of ongoing mystery and unique spaces not only stimulates repeat visits, but it also fosters a loyal customer base eager to unlock each property's secret space and ultimately unravel the family's ultimate mystery.
15 CHAPTERS. 15 HOUSES IN 15 CITIES.
Copy about how the houses will be related within each city, and how the model will be replicated in 15 cities total. Copy about how the houses will be related within each city, and how the model will be replicated in 15 cities total. Copy about how the houses will be related within each city, and how the model will be replicated in 15 cities total.
Saint Louis • Jacksonville • Birmingham • Sacramento • Tampa • Santa Fe • Dallas • Los Angeles • etc • Saint Louis • Jacksonville • Birmingham • Sacramento • Tampa • Santa Fe • Dallas • Los Angeles • etc • Saint Louis • Jacksonville • Birmingham • Sacramento • Tampa • Santa Fe • Dallas • Los Angeles • etc •
ADDITIONAL IP OPPORTUNITIES
Copy about how the IP will exist outside of the short term rental houses. Here is where we describe the ARG element, merchandising and content like audio drama. Copy about how the IP will exist outside of the short term rental houses. Here is where we describe the ARG element, merchandising and content like audio drama. Describe how they help build the world and hype around it.
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The immersive market is currently experiencing a remarkable renaissance, driven by a pent-up demand from individuals seeking escape from screen fatigue induced by COVID lockdowns. Today's consumers yearn for unique accommodations and novel experiences beyond material goods or passive forms of entertainment. Businesses offering immersive environments, like Meow Wolf and Other World, are flourishing, while escape rooms have become a ubiquitous form of entertainment in even smaller markets. With a generation increasingly prioritizing experience over possession, the market is perfectly primed for Artbnb's innovative blend of immersive storytelling and accommodation.
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General copy about the unique positions, networks, and expertise of our three founders. General copy about the unique positions, networks, and expertise of our three founders. General copy about the unique positions, networks, and expertise of our three founders. General copy about the unique positions, networks, and expertise of our three founders.
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Copy about Think Tank Presents. Copy about Think Tank Presents. Copy about Think Tank Presents. Copy about Think Tank Presents.
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Tommy Honton is an Los Angeles-based experience designer specializing in the intersection of interactivity and narrative. He has produced work around the world for audiences of all sizes and regularly lectures about design. His regular clients include Amazon, Google, Netflix, The Walt Disney Company, and Warner Bros, to name a few. He is also the co-creator of the award-winning escape room Stash House and co-founder of the interactive exhibition Museum of Selfies.
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Copy about Paperclip Properties. Copy about Paperclip Properties. Copy about Paperclip Properties. Copy about Paperclip Properties.
PRIOR PRESS
PRIOR CLIENTS
PRODUCERS
AR BY EYEJACK
EyeJack is a groundbreaking augmented reality studio and platform that transforms art with animation and sound. Co-founded by award-winning XR artist Stuart ‘Sutu’ Campbell, and AR pioneer Lukasz Karluk, the agency works with top artists, animators, musicians, and creative technologists, from around the world to add new dimensions to art and the environments that contain it.
To put it simply, EyeJack brings art to life and creates events and activations for people to experience it. Click to see case studies of prior EyeJack projects below.
ART & PR BY HIJINX
EyeJack’s strategic partner for PR, Hijinx Arts is an accomplished development and public relations firm that has thrived in the Arts & Culture sector for over 25 years. Hijinx represents the LA Art Show, DesignerCon, a variety of fine art and lowbrow artists, and hundreds of projects of all sizes.
See some of Hijinx’ most exciting activations in recent years by clicking on the videos below.
